NIKE Spring Running Collection

Vignette produced a comprehensive branded video series to roll out Nike’s Spring 2010 running product line, with the look and motion graphics inspired by the ‘Run This City’ campaign. Shot at the Nike Retail Lab in Portland, we interviewed Nike designers and product managers to get the full story on the technology, innovations, evolution and benefit of the LunarGlide system. We dramatized the foot’s experience inside the shoe with a series of 3D animations. He video was featured on Nikemedia.com and used throughout Nike Running social media channels.