LOFT Retail Communications

LOFT creates in-store client experiences that set them apart from other women’s retail brands. Their process has a multitude of touch points, but it begins with creating an environment that fosters engaged “associates.” Each season, LOFT distributes product knowledge tools designed with these associates in mind. From Associate Style Journals to Product Information Guides, each tool is customized around the season’s most pertinent information. Our challenge as their agency partner is to leverage the brand equity normally aimed at consumers and translate it for their 10,000 associates.